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A brand campaign for Refinity.

Launching a new brand across multiple touchpoints.
Following the development of Refinity’s brand and visual identity, we launched a bold, multi-channel campaign to introduce the brand and communicate its core benefits to its target audience in the automotive refinish industry.

The campaign was designed to highlight Refinity’s key value propositions and reasons to believe, delivering a clear and compelling brand message from day one.
Refinity
Strategy
Campaign
Motion
Print

Communicating the brand’s benefits.

The defined brand benefits were translated into visuals, headlines, and copy, all based on the core idea that Refinity offers its customers endless possibilities for improvement through digitization.

Providing the Details.

Once the attention of the target audience has been captured through emotionally driven benefit communication, the hierarchy shifts toward more detailed and technical feature messaging.

This adds depth to the campaign and supports the decision-making process, helping guide prospects along the path to purchase.

Covering all the touchpoints.

To ensure communication across all relevant channels, we created a comprehensive suite of campaign templates, covering everything from social media and print to sales materials.

Delivering at global scale.

Advertising materials are provided as open template files, ready for distribution to global marketing teams for local adaptation. Translation sheets are also included to streamline language customization and production.

baslac – Branding

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