UANDWOO was founded by a small group of sporting professionals – “U” for Uwe Gensheimer, “AND” for Andy Schmid, and “WOO” for Marko Vukelic.
With only a name to start from, we were challenged to develop a new sportswear brand and give it relevance beyond handball, extending its appeal into the mainstream.
UANDWOO
Strategy
Branding
Campaign
Born from handball. Designed to go beyond.
Our UANDWOO logo was inspired by the shapes found on a handball, then transformed into something entirely new. A visual analogy for our goal for the brand.
From corporate design to clothing design.
The brand identity features prominently in both the clothing and packaging designs.
The launch.
The brand was launched with a new website, an out-of-home (OOH) campaign, and social media materials.
