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Launching a new sports brand, born from handball.

UANDWOO was founded by a small group of sporting professionals – “U” for Uwe Gensheimer, “AND” for Andy Schmid, and “WOO” for Marko Vukelic.
With only a name to start from, we were challenged to develop a new sportswear brand and give it relevance beyond handball, extending its appeal into the mainstream.
UANDWOO
Strategy
Branding
Campaign
A woman wearing UANDWOO underwear standing in front of a wall

Born from handball. Designed to go beyond.

Our UANDWOO logo was inspired by the shapes found on a handball, then transformed into something entirely new. A visual analogy for our goal for the brand.
The UANDWOO logo design on a dark background
The UANDWOO logo compared to other brand logosThe UANDWOO logo's origins in handball
The UANDWOO Corporate Design manual being held by a woman
UANDWOO different logo versionsUANDWOO typography overview
UANDWOO text design exampleThe UANDWOO logo design specifications
UANDWOO clothing mockups

From corporate design to clothing design.

The brand identity features prominently in both the clothing and packaging designs.
A man wearing a UANDWOO T-Shirt
A woman wearing UANDWOO sport pantsA woman wearing a UANDWOO sports bra and pants
A man adjusting his UANDWOO sock in front of a graffiti sprayed wallA man wearing a red UNANDWOO hat with a black logo
UANDWOO sock design and packagingUANDWOO sock design on a red background
A set of UANDWOO T-shirts bundled with a banderole wrapA pair of UANDWOO boxer shorts in packaging
A free standing unit for UANDWOO for placing productsBlack UANDWOO boxers on a petrol background

The launch.

The brand was launched with a new website, an out-of-home (OOH) campaign, and social media materials.
UANDWOO website design on a laptop screen
UANDWOO poster on a dark brick wallUANDWOO poster hanging in a window of a store front
A UANDWOO Instagram post on a phone with a sock design in focus
A UANDWOO Instagram post featuring a man standing in front of an open window wearing a UANDWOO T-ShirtInstagram post by UANDWOO showing a woman wearing UANDWOO clothing performing a hand stand

BASF Coatings – EHS Campaign

Next Work
Illustration of an office worker with flaming head sitting at a cluttered desk tangled in cables, in front of a computer