We kicked off with a full brand strategy sprint: audience mapping, brand values, competitor analysis, tone of voice and positioning. In collaboration with con terra, we defined what the company stands for and how it should communicate it across sectors. A fresh brand purpose emerged: Focussing on enabling organisations to achieve more through GeoIT.

We translated con terra’s project approach into a simple, memorable model – and made it part of the brand itself. From initial discovery to ongoing evolution, this four-step method now guides not only delivery, but sales, onboarding and marketing. It’s more than a method – it’s a message.

As part of the rebrand, we relaunched the con terra website from the ground up. The new site features a simplified structure, flexible modular layout and clear storytelling around products, services and company culture. Built with scalability and editorial control in mind, it lays the foundation for ongoing digital growth.

The new visual identity balances technical clarity and brand emotion. At its heart: con terra blue and green, paired with a modular triangle graphic system inspired by spatial data. Supported by IBM Plex Sans and a flexible design grid, the identity is structured, confident and future-proof across print, digital and UI design.

To embed the brand into daily operations, we created a complete toolkit: Office templates, design systems, brochures, ads, onboarding materials, trade show assets and internal communications. Everything was built to be easy to use, and impossible to misuse.