Creating a sustainable paint system brand for various target audiences.
R-M Paint launched a new product manufactured with renewable raw materials.
It has the same performance. The same precision. But with a clear sustainability edge – and a higher price point. Our job: create a campaign that convinces body shops, insurers and vehicle owners to see the value behind the change.
R-M
Strategy
Campaign
Website
Branding
A product brand made to reassure.
We named the product line eSense, created a logo, and built the visual identity around simplicity and certification. The packaging design communicates innovation through clarity, and trust through TÜV verification.
Green. Literally.
The campaign’s key visual turns sustainability into something visible – with a bold, unmistakable expression. From ads to PoS, all materials highlight the core benefit: Good for your car. Good for our environment
Designed to scale.
We created a microsite that explains the Mass Balance process in simple, scrollable animations. Plus: certificates and PoS tools for bodyshops and merchandise for brand ambassadors. All seamlessly tied back to eSense – and to R-M’s innovation leadership.
Mass Balance meets Ccycled®
R-M’s commitment doesn’t stop with renewable content. With Ccycled®, the brand is also investing in circular economy solutions – reusing chemical waste streams to replace fossil feedstock. We helped embed the link between Mass Balance and Ccycled across the campaign, expanding the sustainability narrative and connecting the dots from carbon footprint to carbon circularity.
