100 years ago, the Scarlet Macaw became the face of Glasurit.
Our brief was to create a campaign that generated enough awareness to ensure everyone in the industry was invited to the party.
Glasurit
Strategy
Campaign
Print
A campaign for customers and employees.
A 100 year anniversary is a reason for everyone to celebrate.
Digital leads.
The campaign was designed to populate Glasurit’s local and global social media channels during the first quarter of the year and align with various internal and external events.
Print supports.
Trade press, mailings, flyers, and printed event materials were produced to support the main digital communications.
Product branding.
To celebrate the occasion, a special edition limited run of one of the brand’s latest products was released, accompanied by a mini-campaign within the main campaign.
Keeping it "Glocal."
We developed a toolkit with clear guidelines for marketing teams to ensure a consistent global launch.
Each toolkit includes background information, key messaging, and templates for localization.
User-generated content.
The campaign ran throughout the first quarter and was supported by user-generated content from events around the world.
