The hero visual shows a line-up of birds – each secretly linked to a competitor's colorway. Only one shines in full colour: the Scarlet Macaw, Glasurit’s brand mascot. The message is both emotional and competitive: no one else has the colour depth to match.

From teaser phase to product drop, we created a multi-language digital campaign built for reach. Social content, motion graphics, customer posts, even a modular hero video – all working together to tell the same story in local voices.

We designed a flexible showroom system for live product demos – scalable for different settings and markets. The setup includes screens, scannable metal feathers and signage, paired with digital motion assets that explain the tech in under 20 seconds.

The campaign doesn’t just highlight features. It explains them. From geometry and lighting to software logic and the largest colour database, we visualised complex functions with simple storytelling – and turned engineers into advocates.