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Selling smarter security to the end consumer.

Our campaign for Homematic IP highlights the emotional benefits of a smart alarm system.
Homematic IP is a manufacturer of smart home solutions. Its products and app are designed for end consumers and are sold online, at point of sale in various DIY stores as well as by electrical contractors. Our brief was to promote the new alarm and camera systems in a saturated market – with one clear USP: Homematic IP is the only provider offering a complete smart home system.
Homematic IP
Strategy
Campaign
Print
Smiling woman with long blonde hair holding a smartphone with a blue overlay containing the German text Entspanntes Gefühl and a toggle switch.

Security combined
with the convenience of smart home control.

Our campaign connects smart home configuration with a personal sense of security — using a simple, familiar visual cue: the settings switch.

Developed as a suite of press ads for placement in Schöner Wohnen, Germany’s leading interior design magazine.
Smiling young man and woman looking at a smartphone beside a blue panel with German text about home security controls and a button labeled Entspanntes Gefühl.
Hand holding a copy of SCHÖNER WOHNEN magazine featuring a modern living room with large windows and light decor.Smiling woman looking at her smartphone with a home security app on screen showing a dog on the couch and camera, alarm, and climate control settings.
Hands holding a brochure with a man using a smartphone in an office setting, promoting Homematic IP office security system.Person reading a magazine showing a smiling woman using a smartphone, with text in German about security systems and a smartphone screen displaying a home alarm app with a dog photo.
Person holding a magazine showing a smiling woman using a smartphone and a mobile app interface with a dog photo, under the brand name Homematic IP.

Showing the products in their best light.

Because the campaign was developed before product manufacturing began, we created both interior and exterior scenes using AI. Product visuals were rendered in 3D using CAD files, then fully composed and refined in post-production to deliver a cohesive, high-impact image set that places the products in realistic environments.
Modern wooden cabinet with a round dark vase holding dried branches on the left, a small security camera in the center, and a tall beige geometric vase on the right, under sunlight casting shadows on a plain wall.
Smart video doorbell mounted on a light-colored wall next to a dark door handle.White outdoor security camera mounted on a white textured wall of a modern building beside a glass window and plants.
Outdoor security camera mounted on a gray wall under a wooden roof overhang with trees blurred in the background.A modern gray door with a silver handle and a white smart lock, partially open showing a view of green trees outside.
Minimalist 3D model of a modern two-story house with open walls showing a bedroom upstairs, and living room, kitchen, and laundry area downstairs.

A digital media campaign.

The campaign launched as a paid social media initiative, combining messaging and product photography into a cohesive storyline across multiple carousel post frames.

To drive traffic to the security landing page and the promoted products, the campaign was supported by web banners in the Google Ads network as well as a prominent homepage slider.
Hand holding a smartphone displaying a social media post about a home alarm system app showing a dog on a couch and German text.
Smart doorbell camera mounted on a wall with German text about a camera system for home automation on a smartphone screen.
Smiling woman in gray shirt looking at her smartphone, leaning against a wall in a softly lit modern interior.
Smart home camera system mounted on a wall with a German text block that reads, 'Never wonder again what's happening at home.'Homematic IP video doorbell camera mounted on a wall with German text promoting the camera system for home monitoring.

baslac – Branding

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