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Branding a new digital service for automotive refinish shops.

Creating a new brand with clear differentiation from both other BASF portfolio brands and competitors.
Using the brand strategy we developed as a solid foundation, we began building a visual identity designed to stand out in the industry.
Refinity
Strategy
Branding
Motion
Print

The power to perform

From a clear brand purpose to a bold visual identity and slogan.
The Refinity slogan "the power to perform" and logo
The origin of the Refinity logo
Refinity typographyRefinity colors in an overview
Refnity icon design and a grid
A man looking in the camera the graphical "HUD" element is formed around himScanR device on a shiny surface in Refinity colors
Portrait of a young man with short dark hair and a trimmed beard, looking into the camera under moody green lighting with a blurred backgroundFuturistic digital dashboard showing various data visualisations, including a bar chart, a segmented interface, and a line graph with plotted points
Refinity Instagram profile displaying six example posts
A Refinity text document being held by a womanAn iPad showing the Refinity software design
Refnity software UI shown on an iPadA Refinity print flyer on a light background

The internal launch.

An online corporate design manual, merchandise, town hall presentations, and teaser trailers – the brand was launched internally at offices worldwide.
A laptop showing the landing page of the Refnity brand portal
A laptop screen showing the digital Refnity brand guidelinesA woman wearing a green Refnity beanie
A man wearing a black Refinity T-ShirtA Refinity poster hanging on a wall

Uni Baskets

Next Work
Uni Basktes Player Pete the Hamster