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20 years of campaigning against alcohol.

Together with the DHS, we’ve been working hard to reduce alcohol consumption.
Every two years, a new focus theme is introduced, and supporting print materials are developed and shared to raise awareness and assist self-help groups nationwide.
DHS
Strategy
Campaign
Print
Crumpled aluminium can with an image of a red car crashing, symbolising vehicle damage and impact, with beer spilling onto the surface

What harm could one more drink do?

In 2024, the campaign focused on the broader impact of alcohol consumption, not just on the individuals drinking, but on their friends, family, and society as a whole. The visuals were created using a dark, ominous illustrative style.
Three posters next to each other each showing an illustration of an alcohol monster coming from an alcoholic drink a person is holding. The monster is attacking other people around.
Outdoor awareness poster showing a man exhaling toxic green smoke towards a woman and child, with the German text “Wem schadet dein Drink?” (“Who does your drink harm?”), highlighting the social impact of alcohol
Framed public awareness poster showing a man with a drink emitting yellow fumes toward a woman in a wheelchair and a child, with the German text “Wem schadet dein Drink?” (“Who does your drink harm?”), as part of the Aktionswoche Alkohol 2024 campaign

What's your relationship with alcohol?

In 2022, as society emerged from the Corona pandemic, a time during which alcohol consumption had increased, the campaign encouraged people to reflect on their relationship with alcohol and consider the impact it may be having on their family and friends.
Three framed posters on a wall from the German “Aktionswoche Alkohol” campaign, each showing people posing with oversized alcohol bottles and the headline “Wie ist deine Beziehung zu Alkohol?” (“What is your relationship with alcohol?”)
Outdoor poster from the “Aktionswoche Alkohol 2024” campaign showing a smiling woman and child standing next to an oversized liquor bottle, with the headline “Wie ist deine Beziehung zu Alkohol?” (“What is your relationship with alcohol?”)Outdoor poster from the “Aktionswoche Alkohol 2024” campaign showing a smiling woman and child standing next to an oversized liquor bottle, with the headline “Wie ist deine Beziehung zu Alkohol?” (“What is your relationship with alcohol?”)

Alcohol slows down thinking.

In 2019, the campaign focused on the effects of alcohol consumption before or during working hours, highlighting the problems it can cause in the workplace, from reduced performance to serious safety risks.
German awareness poster from “Aktionswoche Alkohol 2019” showing a surgeon in scrubs and mask with the headline “Alkohol verlangsamt das Denken” (“Alcohol slows down thinking”), emphasising no alcohol in the workplaceGerman poster from “Aktionswoche Alkohol 2019” on a black wall, showing a man operating machinery with a warning: “Alkohol verlangsamt das Denken” (“Alcohol slows down thinking”), promoting sobriety at the workplace
Fabric tote bag on an orange chair with the German slogan “Dieser Beutel ist alkoholfrei” (“This bag is alcohol-free”), part of the “Alkohol? Weniger ist besser” awareness campaignPerson wearing a campaign T-shirt with the slogan “ALCOHOL? LESS IS BETTER!” and the logo for Alcohol Awareness Week

On the go?
Off the drink!

In 2017, the campaign centered on alcohol consumption before or during travel, with a focus on driving, cycling, and using public transport. It highlighted the risks and consequences of impaired mobility and promoted responsible behavior on the road and in transit.
Three campaign posters from Germany’s “Kein Alkohol unterwegs!” (“No alcohol on the go!”) initiative, featuring surreal visuals: a crushed soda can with a car crash, a mangled bicycle inside a beer can, and a vodka bottle reflecting a train
A-frame sign featuring a German poster from the “Kein Alkohol unterwegs!” campaign, showing a crushed beer can with a red car crash visual and spilled liquid, warning against drinking and drivingThe image shows a poster on a street lamp post. The poster depicts a destroyed bag with red liquid (presumably blood) leaking out of it. A bicycle is depicted on the bottle. The slogan reads “NO ALCOHOL ON THE ROAD!” The poster is part of a campaign against drinking and driving or cycling under the influence.
Person holding a tablet displaying the “Kein Alkohol unterwegs!” campaign website, featuring an image of a crushed wine box with a mangled bicycle and spilled drink on a red gradient backgroundDigital poster in a subway station displaying a “Kein Alkohol unterwegs!” campaign image of a vodka bottle reflecting a red train, warning against alcohol use during travel

Glasurit – RatioScan

Next Work
The Glasurit RatioScan campaign visual. A macaw and other birds sitting on a branch.